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Dr. Lourdes Martinez
Wednesday, Sep. 6
2:00 p.m. – Room: COM 209

Although related terms, the use of risk- and chance-framed messages may produce different levels of persuasive effectiveness. This presentation discusses the use of risk- or chance-framed messages for influencing risk perceptions as evidenced by changes in attitude, personal agency, perceived norm, and behavioral intention. Implications for informing effective communication strategies are provided.