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FEATURED ALUMNI

J.J. Arnold is a 2010 graduate of the Communication Graduate Program, who spent her time at SDSU conducting qualitative research on the anti-drinking, anti-smoking youth subculture of Straight Edge. After graduating, her research focus translated well to her work at Rescue Social Change Group, a marketing and research company that takes on clients motivated toward positive social change. While RescueSCG has marketing campaigns for anti-obesity, anti-violence and many other causes, a large focus of RescueSCG is anti-tobacco. To market to youth, RescueSCG targets different subcultures (e.g. hipster young adults, teen rockers, young adult partiers, LGBT community) who are shown to have high smoking rates, and communicates anti-tobacco messaging through events (e.g. art shows, concerts, parties). As the Research Assistant, J.J. Arnold recruits, hires and trains teams across the nation to conduct surveys in areas where the campaigns take place. The surveys are then analyzed to evaluate the influence of each campaign on the smoking rate of its targeted subculture. Through managing the data collection from all anti-tobacco campaigns in multiple cities, J.J. has had the honor of working with UCSF's prestigious Center for Tobacco Control Research and Education, Virginia Foundation for Healthy Youth, and the Southern Nevada Health District.
J.J. says SDSU's School of Communication provided the tools to make all of this possible., giving her the research experience, the motivation and the passion essential to her current work toward positive social change.
To keep in touch with what's happening with our program, our faculty and our alumni, consider subscribing to our Newsletter.We normally have one issue each semester, delivered electronically. To subscribe, please send an e-mail to Jamie Higgins in the Dean's Office - she will add you to the distribution.
The School of Communication relies on private support to fulfill our mission of providing quality graduate and undergraduate communication in the field of human communication.
Our fundraising priorities are:
Aztec Forensics: Aztec Forensics represents a tradition of over 50 years of excellence. Contributions to this program support squad development, including travel, recruitment and scholarships. In particular, we are now seeking donations to help match the major gift of Dan & Katie Sullivan to the forensics program - double the impact of any forensic gifts this year!
School of Communication Director's Fund: Provides funds to enhance the student experience, attract and maintain expert faculty, support graduate student excellence, fund innovative research and provide overall enrichment for the School.
We gratefully accept gifts of all sizes. Please make your check payable to "The Campanile Foundation" and mail to the attention of
Gifts can also be made through SDSU's secure online giving system. Please specify that you wish to direct your donation to the School of Communication.
If you have any questions or wish to make a donation via telephone, please call
Laurie Muhlhauser, Associate Director of Development
(619) 594-8186 lmuhlhauser@mail.sdsu.edu. Thank you for your support!
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